Shaking Up Viral Marketing

This week, Mario-antagonist Wario debuts in his first starring role on Nintendo's Wii in Wario Land: Shake It! Nintendo is marketing the antihero's adventures on YouTube with a fresh approach to video viral marketing. Rather than settle for a basic embedded video, Nintendo has packed some browser-busting action into their YouTube page that corresponds to Wario's in-video antics. Despite the clever marketing approach, I have to admit the 2-D game looks a bit underwhelming.